Before launching your newly created Facebook page, make sure to have the following ready: Profile Picture, Cover, Name & Description, plus few posts. This will allow page visitors to know the purpose and like it.

Images? Links? Text updates? It is always good to have a mix of all, but the focus should depends on your goals and what you want to achieve; Photos are best for engagement, links for website visits

When publishing a link on your page, make sure you upload an attractive image with it with the exact size of 1200x627. This will allow the link to appear bigger and more clear to your fans

Try not to use “Like this, share this”, not in the text nor in the image; Facebook now fights like-baiting, so using these will actually reduce your post reach

Facebook has finally changed the Right Ads size on the website, making them bigger to get more users attention, which will improve their return and CTR. Don't forget to edit your currently running ads and make their images bigger. The preferred size is 1200x628

FAQ: How many posts should I make on my business Facebook page per day? the answer depends on many factors, including the business itself, its goals and the content types. General examples: if your content is the useful type (health tips for example), you can publish one post each 1-2 hours, but if your content is mostly commercial or for a business that is very known of being directly commercial, 2-4 posts per day is enough. But my advice is to always test different variations and measure.   

If you’re not sure how many tweets you should do per day, TEST and see the results; does more tweets bring me more followers and keeps retweets the same or higher? does it increase my unfollowers rate?